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13 min read

Navigating Google Algorithm Updates: A Strategic Guide for Leaders

Navigating Google Algorithm Updates: A Strategic Guide for Leaders Why are Algorithm Updates a Leadership Challenge? Tuesday morning. Your leadership meeting starts in an hour, and you're staring at an analytics dashboard that's fallen off a cliff....

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Abstract digital collage depicting businesspeople walking away while multiple hands point in different directions, symbolizing customer churn and the challenge of retaining customers through engagement strategies.

9 min read

Reduce Customer Churn with Ad-Driven Engagement Strategies

The Hidden Cost of Customer Churn (And How Ads Can Help) You just lost another subscriber. Maybe it was the couple who decided your streaming service...

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Abstract collage of a person watering a plant on an outstretched hand, surrounded by bold blue arrows, symbolizing growth and progress driven by data insights.

5 min read

Data Insights That Drive Action: Solving Real Marketing Challenges

Data Insights That Drive Action: Solving Real Marketing Challenges Let's be honest---marketing and advertising executives face a perpetual balancing...

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Man carrying a broken green bar while red downward arrows indicate declining performance, representing a failing ad strategy.

11 min read

Your Ad Strategy Is Failing: Here's How to Fix It

Your Ad Strategy Is Failing—Here’s How to Fix It Why Most Digital Ads Fail (And What the Data Shows) Let's face it - just running ads doesn't work...

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Two people lift up a trophy after overcoming obstacles in their advertising campaign thanks to using advanced analytics to optimize ads.

4 min read

Advanced Analytics in Advertising: Turning Obstacles into Wins

Advanced Analytics in Advertising: Turning Obstacles into Wins Why Advanced Analytics is the Key to Modern Advertising Success You've just wrapped up...

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An abstract image of people running on a bullseye target to represent effective target market segmentation due to data insights.

3 min read

Target Market Segmentation: Expand Your Audience with Data Insights

Entertainment Audience Segmentation: Finding and Engaging New Viewers Why Understanding Audience Behavior Is the Key to Success Success in...

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A red upward arrow symbolizes growth and results. Two people pull on the arrow, representing effort, teamwork, and strategy - the key elements of data-driven marketing.

3 min read

Data-Driven Marketing: Using Behavioral Data & AdTech for Real Results

Data-Driven Marketing: How Behavioral Data, Analytics, and AdTech Drive Real Results TL;DR Summary Today, marketing relies on a blend of creativity...

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A Man Running Towards Audience Targeting Using Data Insights From the Entertainment Advertising

3 min read

How Audience Insights Are Shaping the Future of Entertainment Advertising

How Audience Insights Are Shaping the Future of Entertainment Advertising TL;DR Summary Audience insights are transforming advertising in the film...

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A collage containing a megaphone and an ear symbolizing tools used for social listening.

4 min read

Transform Your Digital Outreach with Smarter Social Listening Tools

Transform Your Digital Outreach with Smarter Social Listening Tools The Overwhelm of Too Much Data, Too Little Insight You finally did it. You got...

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The resurgence of predictive modeling and analytics represented by a whimsical bar graph.

4 min read

The Resurgence of Predictive Modeling in a Privacy-First World

The Resurgence of Predictive Modeling in a Privacy-First World The Shift Toward Privacy and Its Impact on Attribution Goodbye, Third-Party Cookies....

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