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PredictiveAnalytics

3 min read

Why Behavioral Marketing Beats Demographics

Why Behavioral Marketing Beats Demographics Table of Contents Introduction What Behavioral Marketing Actually Means Case Study: Brighthouse Financial...

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Abstract collage of a person watering a plant on an outstretched hand, surrounded by bold blue arrows, symbolizing growth and progress driven by data insights.

5 min read

Data Insights That Drive Action: Solving Real Marketing Challenges

Data Insights That Drive Action: Solving Real Marketing Challenges Let's be honest---marketing and advertising executives face a perpetual balancing...

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Two people lift up a trophy after overcoming obstacles in their advertising campaign thanks to using advanced analytics to optimize ads.

4 min read

Advanced Analytics in Advertising: Turning Obstacles into Wins

Advanced Analytics in Advertising: Turning Obstacles into Wins Why Advanced Analytics is the Key to Modern Advertising Success You've just wrapped up...

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A collage containing a megaphone and an ear symbolizing tools used for social listening.

4 min read

Transform Your Digital Outreach with Smarter Social Listening Tools

Transform Your Digital Outreach with Smarter Social Listening Tools The Overwhelm of Too Much Data, Too Little Insight You finally did it. You got...

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