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CampaignOptimization

Illustration of a brain wired into a mobile device, symbolizing automation and intelligent systems in digital advertising.

2 min read

Dynamic Search Ads vs Manual Campaigns: When to Automate (and When Not To)

Dynamic Search Ads vs Manual Campaigns: When to Automate (and When Not To) Table of Contents The Real Deal on Automation in Google Ads What Are...

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3 min read

Why Behavioral Marketing Beats Demographics

Why Behavioral Marketing Beats Demographics Table of Contents Introduction What Behavioral Marketing Actually Means Case Study: Brighthouse Financial...

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A concept illustration of a bar graph that represents multivariate testing VS. AB testing

7 min read

Multivariate Testing vs. A/B Testing: Which Drives Better ROI?

Multivariate Testing vs. A/B Testing: Which Drives Better ROI? The Executive's Dilemma: Finding Clarity Amid Testing Complexity You know what's...

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