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Data Storytellers at Trilogy

Illustration of a brain wired into a mobile device, symbolizing automation and intelligent systems in digital advertising.

2 min read

Dynamic Search Ads vs Manual Campaigns: When to Automate (and When Not To)

Dynamic Search Ads vs Manual Campaigns: When to Automate (and When Not To) Table of Contents The Real Deal on Automation in Google Ads What Are Dynamic Search Ads? When to Let Automation Take Over When to Keep Your Hands on the Wheel The Pragmatic...

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4 min read

Lights, Camera, Disruption: The Smart Path to Market for Indie Filmmakers

Lights, Camera, Disruption: The Smart Path to Market for Indie Filmmakers This guide comes from the team at Trilogy Analytics, focusing on empowering...

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3 min read

Why Behavioral Marketing Beats Demographics

Why Behavioral Marketing Beats Demographics Table of Contents Introduction What Behavioral Marketing Actually Means Case Study: Brighthouse Financial...

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Two people rolling a heart and thumbs-up icon out of a smartphone on a purple background, symbolizing personalized, emotion-driven advertising beyond cookie-based tracking.

5 min read

Personalized Ads: The Secret to Real Fan Connections

Personalized Ads: The Secret to Real Fan Connections Table of Contents The Art of Personalization When to Personalize—And When to Back Off Real-World...

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Man clinging to a giant chocolate chip cookie, symbolizing data 'cookies' in digital advertising and the shift to privacy-first marketing strategies.

5 min read

Beyond Cookies: The Truth, Tech, and Tactics Behind Personalized Advertising

Beyond Cookies: The Truth, Tech, and Tactics Behind Personalized Advertising (Part One) Table of Contents Introduction The Business Case for Advanced...

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Silhouette of a human head made of popcorn with cinema tickets tucked inside, set against a film-strip background, illustrating customer journeys in film marketing.

9 min read

Customer Journey Maps That Sell Tickets: A Film Marketer's Guide

Customer Journey Maps: Translating Audience Emotions into Ticket Sales Table of Contents The Hidden Struggle of Modern Film Marketers The High-Stakes...

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Magnifying glass highlighting one person among several, representing targeted search results and the concept of paid versus organic search.

7 min read

Paid Search and SEO: Why You Need Both for Superior Online Visibility

Table of Contents The Executive's Dilemma: When Good Marketing Feels Like a Tightrope Walk The Visible Pain Points: When Tomorrow and Next Year...

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6 min read

Journey Mapping for Creatives: The Foundation of Effective Marketing

Journey Mapping for Creatives: The Foundation of Effective Marketing The Hidden Power of Mapping the Customer Experience Remember that moment you...

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A person running on top of silos filled with data to represent the chaos of data silos.

9 min read

Data Silos: Why They Sabotage Your Marketing ROI (And How to Demolish Them)

Data Silos: Why They're Sabotaging Your Marketing ROI (And How to Demolish Them) Table of Contents The Hidden Cost of Data Silos Why Data Silos Pop...

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A concept illustration of a bar graph that represents multivariate testing VS. AB testing

7 min read

Multivariate Testing vs. A/B Testing: Which Drives Better ROI?

Multivariate Testing vs. A/B Testing: Which Drives Better ROI? The Executive's Dilemma: Finding Clarity Amid Testing Complexity You know what's...

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