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AdTech

Illustration of a brain wired into a mobile device, symbolizing automation and intelligent systems in digital advertising.

2 min read

Dynamic Search Ads vs Manual Campaigns: When to Automate (and When Not To)

Dynamic Search Ads vs Manual Campaigns: When to Automate (and When Not To) Table of Contents The Real Deal on Automation in Google Ads What Are...

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Two people rolling a heart and thumbs-up icon out of a smartphone on a purple background, symbolizing personalized, emotion-driven advertising beyond cookie-based tracking.

5 min read

Personalized Ads: The Secret to Real Fan Connections

Personalized Ads: The Secret to Real Fan Connections Table of Contents The Art of Personalization When to Personalize—And When to Back Off Real-World...

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Man clinging to a giant chocolate chip cookie, symbolizing data 'cookies' in digital advertising and the shift to privacy-first marketing strategies.

5 min read

Beyond Cookies: The Truth, Tech, and Tactics Behind Personalized Advertising

Beyond Cookies: The Truth, Tech, and Tactics Behind Personalized Advertising (Part One) Table of Contents Introduction The Business Case for Advanced...

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13 min read

Navigating Google Algorithm Updates: A Strategic Guide for Leaders

Navigating Google Algorithm Updates: A Strategic Guide for Leaders Why are Algorithm Updates a Leadership Challenge? Tuesday morning. Your leadership...

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