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BehavioralScience

3 min read

Why Behavioral Marketing Beats Demographics

Why Behavioral Marketing Beats Demographics Table of Contents Introduction What Behavioral Marketing Actually Means Case Study: Brighthouse Financial...

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Man clinging to a giant chocolate chip cookie, symbolizing data 'cookies' in digital advertising and the shift to privacy-first marketing strategies.

5 min read

Beyond Cookies: The Truth, Tech, and Tactics Behind Personalized Advertising

Beyond Cookies: The Truth, Tech, and Tactics Behind Personalized Advertising (Part One) Table of Contents Introduction The Business Case for Advanced...

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6 min read

Journey Mapping for Creatives: The Foundation of Effective Marketing

Journey Mapping for Creatives: The Foundation of Effective Marketing The Hidden Power of Mapping the Customer Experience Remember that moment you...

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Man carrying a broken green bar while red downward arrows indicate declining performance, representing a failing ad strategy.

11 min read

Your Ad Strategy Is Failing: Here's How to Fix It

Your Ad Strategy Is Failing—Here’s How to Fix It Why Most Digital Ads Fail (And What the Data Shows) Let's face it - just running ads doesn't work...

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An abstract image of people running on a bullseye target to represent effective target market segmentation due to data insights.

3 min read

Target Market Segmentation: Expand Your Audience with Data Insights

Entertainment Audience Segmentation: Finding and Engaging New Viewers Why Understanding Audience Behavior Is the Key to Success Success in...

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