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Two people rolling a heart and thumbs-up icon out of a smartphone on a purple background, symbolizing personalized, emotion-driven advertising beyond cookie-based tracking.

5 min read

Personalized Ads: The Secret to Real Fan Connections

Data Storytellers at Trilogy: Mar 28, 2025 2:28:10 PM

Personalized Ads: The Secret to Real Fan Connections Table of Contents The Art of Personalization When to Personalize—And When to Back Off Real-World...

EntertainmentMarketing TargetedAdvertising ConsumerInsights AdTech AudienceTargeting

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Silhouette of a human head made of popcorn with cinema tickets tucked inside, set against a film-strip background, illustrating customer journeys in film marketing.

9 min read

Customer Journey Maps That Sell Tickets: A Film Marketer's Guide

Data Storytellers at Trilogy: Mar 21, 2025 3:30:30 PM

Customer Journey Maps: Translating Audience Emotions into Ticket Sales Table of Contents The Hidden Struggle of Modern Film Marketers The High-Stakes...

EntertainmentMarketing DigitalMarketing CustomerJourney FilmMarketing

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Magnifying glass highlighting one person among several, representing targeted search results and the concept of paid versus organic search.

7 min read

Paid Search and SEO: Why You Need Both for Superior Online Visibility

Data Storytellers at Trilogy: Mar 20, 2025 8:37:02 PM

Table of Contents The Executive's Dilemma: When Good Marketing Feels Like a Tightrope Walk The Visible Pain Points: When Tomorrow and Next Year...

EntertainmentMarketing ROIOptimization SEO PaidSearch

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An abstract image of people running on a bullseye target to represent effective target market segmentation due to data insights.

3 min read

Target Market Segmentation: Expand Your Audience with Data Insights

Data Storytellers at Trilogy: Feb 14, 2025 8:47:14 AM

Entertainment Audience Segmentation: Finding and Engaging New Viewers Why Understanding Audience Behavior Is the Key to Success Success in...

EntertainmentMarketing TargetedAdvertising BehavioralScience

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A Man Running Towards Audience Targeting Using Data Insights From the Entertainment Advertising

3 min read

How Audience Insights Are Shaping the Future of Entertainment Advertising

Data Storytellers at Trilogy: Feb 7, 2025 12:15:58 PM

How Audience Insights Are Shaping the Future of Entertainment Advertising TL;DR Summary Audience insights are transforming advertising in the film...

AudienceInsights EntertainmentMarketing TargetedAdvertising

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