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ConsumerInsights

Two people rolling a heart and thumbs-up icon out of a smartphone on a purple background, symbolizing personalized, emotion-driven advertising beyond cookie-based tracking.

5 min read

Personalized Ads: The Secret to Real Fan Connections

Personalized Ads: The Secret to Real Fan Connections Table of Contents The Art of Personalization When to Personalize—And When to Back Off Real-World...

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Abstract digital collage depicting businesspeople walking away while multiple hands point in different directions, symbolizing customer churn and the challenge of retaining customers through engagement strategies.

9 min read

Reduce Customer Churn with Ad-Driven Engagement Strategies

The Hidden Cost of Customer Churn (And How Ads Can Help) You just lost another subscriber. Maybe it was the couple who decided your streaming service...

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