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AudienceInsights

4 min read

Lights, Camera, Disruption: The Smart Path to Market for Indie Filmmakers

Lights, Camera, Disruption: The Smart Path to Market for Indie Filmmakers This guide comes from the team at Trilogy Analytics, focusing on empowering...

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3 min read

Why Behavioral Marketing Beats Demographics

Why Behavioral Marketing Beats Demographics Table of Contents Introduction What Behavioral Marketing Actually Means Case Study: Brighthouse Financial...

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6 min read

Journey Mapping for Creatives: The Foundation of Effective Marketing

Journey Mapping for Creatives: The Foundation of Effective Marketing The Hidden Power of Mapping the Customer Experience Remember that moment you...

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Two people lift up a trophy after overcoming obstacles in their advertising campaign thanks to using advanced analytics to optimize ads.

4 min read

Advanced Analytics in Advertising: Turning Obstacles into Wins

Advanced Analytics in Advertising: Turning Obstacles into Wins Why Advanced Analytics is the Key to Modern Advertising Success You've just wrapped up...

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A Man Running Towards Audience Targeting Using Data Insights From the Entertainment Advertising

3 min read

How Audience Insights Are Shaping the Future of Entertainment Advertising

How Audience Insights Are Shaping the Future of Entertainment Advertising TL;DR Summary Audience insights are transforming advertising in the film...

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A collage containing a megaphone and an ear symbolizing tools used for social listening.

4 min read

Transform Your Digital Outreach with Smarter Social Listening Tools

Transform Your Digital Outreach with Smarter Social Listening Tools The Overwhelm of Too Much Data, Too Little Insight You finally did it. You got...

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